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Smokehaus Drift: Roasted Coffee & Vanilla Swirl Ice Cream
Smokehaus Drift is a bold, sophisticated ice cream designed for the adventurous palate. This ultra-creamy treat features a luscious vanilla base swirled with ribbons of roasted, finely ground fair trade coffee beans, and accented by a subtle, natural smoky essence. The result is a unique blend of toasty, aromatic coffee notes with the comforting sweetness of vanilla and a gently lingering smokiness. Made with sustainably sourced, fair trade ingredients, each scoop offers a next-level flavor journey—transforming the classic coffee and vanilla pairing into something daringly modern, yet smooth and accessible.
Crafted for Gen Z and digital natives, Smokehaus Drift captures the spirit of experimentation and ethical consumption that defines these consumers. Gen Z craves novel flavor combinations and sensorial experiences that stand out both on the palate and on social media. The inclusion of roasted, finely ground coffee beans and a smoky twist taps into their love for craft coffee culture and artisanal, elevated ice cream. Transparency around fair trade and sustainability further builds trust and resonates with this audience's values, positioning the product as both an Instagram-worthy indulgence and a conscious choice.
Smokehaus Drift is packaged in a 14 oz. paperboard pint, the industry standard for premium ice cream. The pint is crafted from fully recyclable, FSC-certified paper with a plant-based, compostable liner and a snug-fitting recyclable lid. The visual identity is sleek, minimalist, and contemporary: a matte charcoal-black base is accented by a subtle, swirling gradient of smoky grey and coffee brown, evoking both the roasted and smoked elements. The design features a bold, stylized logo and a simple, modern font, with minimal text and a Fair Trade Certified badge. Eye-catching yet eco-friendly, the packaging is made to appeal to Gen Z’s design sensibilities and values, while being shelf-ready and fully symmetrical.