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PulsePop Crackers
PulsePop Crackers are a new era of plant-powered snacking: delightfully crisp, oven-baked crackers made from a vibrant blend of green chickpeas and traditional chickpeas, with a bold seasoning of cumin, cracked black pepper, and a bright splash of lemon juice. Each cracker delivers a harmonious fusion of earthy, zesty, and peppery notes, all while being nut free, soy free, palm oil free, GMO free, and fully plant based. The baked, not fried, approach ensures a lighter, more wholesome crunch, ideal for mindful munching. Crafted for flavor-forward, health-conscious snackers, PulsePop Crackers are the sustainable choice for today’s most discerning eaters.
PulsePop Crackers are designed for Gen Z, health-conscious, and eco-conscious consumers who seek snacks that are as good for the planet as they are for the body. Gen Z favors bold, global-inspired flavors and vibrant branding, while health-focused consumers value simple, clean ingredient lists free from common allergens and processed oils. Eco-conscious buyers will appreciate the sustainable sourcing and environmentally friendly packaging. The zesty, spiced flavor profile—without common allergens—directly caters to these groups’ needs and taste trends.
PulsePop Crackers are presented in a recyclable, resealable, stand-up carton box—the most common and shelf-ready format for premium crackers. The box is made from FSC-certified paperboard with a matte finish for a tactile, eco-premium feel. Visual identity features bold, abstract graphics in vibrant greens, yellows, and black, evoking the ingredients and the zingy flavor. A minimalist front showcases the PulsePop name and a playful illustration of chickpeas and lemon, with only essential callouts (Plant-Based, Baked, Nut/Soy/Palm Oil Free). Resealable inner pouch (made of recyclable material) keeps crackers fresh while maintaining the box’s symmetry and structure. The design is intentionally modern and energetic, reflecting Gen Z’s love of bold color and sustainability cues.