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OatVibe Sugar-Free Soft Cookies
OatVibe Sugar-Free Soft Cookies are a wholesome, satisfying snack that brings together the best of nature and nutrition. Crafted with hearty whole oats and infused with natural vanilla aromas, these cookies deliver a subtly sweet, creamy flavor profile that appeals to modern palates—without any sugar, artificial sweeteners, or added sugars. Each cookie is boosted with plant-based protein and made with clean, real ingredients, offering a soft, chewy texture and a nourishing bite. Free from any sour or chemical aftertastes, OatVibe is the perfect guilt-free treat for those seeking healthier indulgence without sacrificing taste. This product also features a high-protein content, capitalizing on a key white space opportunity in the category.
OatVibe is thoughtfully designed for Millennials and Young Families who prioritize health, transparency, and simplicity in their food choices. This demographic seeks convenient, better-for-you snacks that deliver on taste and nutrition, especially those looking to reduce sugar intake for themselves and their children. OatVibe appeals to their interest in clean-label products, plant-based nutrition, and functional snacking options that fit active, on-the-go lifestyles.
The OatVibe packaging features a modern, minimalistic pouch with a matte finish, using calming earth tones like oat beige and soft vanilla cream with accents of gentle blue and green. The design is clean and symmetrical, with a transparent window to showcase the real cookies inside, reinforcing transparency and quality. The front of the pack displays a bold but refined logo, a simple icon of an oat stalk, and concise callouts for “Sugar Free,” “No Added Sugar,” “No Artificial Sweetener,” and “High Protein”—all in easy-to-read, sans-serif fonts. The packaging balances a fun, approachable vibe with a sophisticated, healthy feel to resonate with Millennials and young parents. Subtle illustrations of oats and vanilla flowers add a natural, friendly touch without cluttering the design.