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Noir NutraSwirl: Black Currant & Black Tea High-Protein Ice Cream
Noir NutraSwirl is a breakthrough in indulgent, better-for-you frozen desserts, artfully combining the rich, tangy notes of black currant with the earthy sophistication of premium black tea. Swirled with decadent chocolate and layered with nutty undertones, each creamy scoop delivers a flavor journey that balances boldness and harmony. Made with high-quality, non-GMO ingredients and naturally free from soy, this ice cream is powered by a plant-based protein blend, making it a smart, satisfying choice for those seeking both indulgence and nourishment. Noir NutraSwirl transforms classic ice cream into a modern, protein-rich experience—perfect for snackers who crave something unique and crave-worthy.
Noir NutraSwirl is designed for Millennials and eco-conscious consumers who prioritize both adventurous flavor exploration and mindful ingredient sourcing. This demographic values bold, novel taste experiences like the marriage of black currant, black tea, and chocolate, while also demanding products that support their lifestyle goals (GMO-free, soy-free, and high in protein). The product’s elevated flavor profile, clean ingredient list, and emphasis on sustainability tap directly into trending Millennial food values, fostering brand loyalty among those who want their indulgence to reflect their ethics and aspirations.
Noir NutraSwirl is packaged in a fully recyclable, matte-finish paperboard pint container with a tight-fitting paperboard lid—mirroring industry standards for premium ice cream while ensuring eco-friendliness. The design is minimalist, featuring a deep midnight base with subtle illustrations of black currant clusters, tea leaves, chocolate pieces, and nuts, all rendered in a sophisticated, hand-drawn style. Pops of purple and gold highlight the flavor cues without overwhelming the senses. A discreet GMO-free and soy-free badge is placed near the base, and “High Protein” is highlighted in clean, modern typography. The visual identity is sleek and upscale, evoking a sense of discovery and sustainability that resonates with Millennial and eco-conscious shoppers.