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GlowBar Crunch: Caramel Coconut Yogurt + Oat
GlowBar Crunch combines the creamy tang of real yogurt with hearty oats, subtly sweet coconut, and the unique functional benefits of fava bean hydrolysate for a snack bar that’s anything but basic. Featuring a rich caramelized sugar taste and a seriously satisfying crunch, each bar is high in plant-based protein, delightfully chewy, and finished with a lightly toasted coconut topping for a satisfying texture experience. This snack bar is formulated to energize active lifestyles while delivering an on-trend blend of prebiotic fiber, protein, and indulgent flavor. Whether you’re on the go, at the gym, or just looking for a better snack, GlowBar Crunch delivers the nutrition you need without sacrificing the flavor you crave.
GlowBar Crunch is specifically crafted for Millennials and Gen Z consumers who crave snacks that are not only high in protein but also exciting in taste and texture. These demographics prioritize functional nutrition, sustainability, and ingredients that support wellness, all while seeking out new, globally inspired flavors. The inclusion of fava bean hydrolysate taps into the plant-based protein trend and supports digestive health, while the caramelized sugar, coconut, and yogurt blend offers a nostalgic yet elevated taste profile that appeals to the adventurous snacking preferences of younger consumers. The bar’s balanced nutrition and clean ingredient list make it perfect for those seeking better-for-you options without compromise.
GlowBar Crunch is packaged in a standard, symmetrical, single-serve flow wrap bar made from recyclable, matte-finish film—aligned with leading snack bar industry norms and designed for shelf-readiness and ease of portability. The visual identity features a minimalist design: a creamy off-white background with bold, gradient caramel and coconut accents, punctuated by crisp, modern typography. An abstract swirl motif suggests the blend of yogurt, oats, and caramelized sugar, while a subtle high-protein badge is tastefully incorporated. The look is clean, premium, and unmistakably contemporary—evoking both the indulgence and wellness cues favored by Millennials and Gen Z. The design avoids clutter, keeping text and graphics to a minimum, and visually signals the product’s flavor and functional benefits.